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While AT&T Unlimited Premium won’t be offering HBO Max for free, it will include 50 gigabytes (up from 40GB per month) of high-speed hotspot data and start at $50 per month per line when you have four transmissions.īefore launching its HBO Max streaming service, the carrier had been offering HBO for free on some unlimited plans since 2017. Previously, the AT&T Unlimited Elite wireless plan offered HBO Max for free. In addition, AT&T’s Wireless Cricket Brands, the company’s prepaid carrier, still offers an ad-supported version of HBO Max that comes with a $60 per month unlimited plan. It’s important to note that existing customers who already have the Elite unlimited plan will continue to receive HBO Max for free. With this week’s move, AT&T no longer has a video streaming partner for its main wireless service. closed, AT&T no longer owns HBO Max, so there’s no incentive to continue giving consumers the perks.
The pairing of HBO Max with AT&T’s wireless plans helped attract customers and persuaded existing subscribers to switch to a higher-priced plan. “HBO Max is a great service, but we’re constantly testing the features we offer our customers to give them the best value,” AT&T spokesman Jim Greer told TechCrunch. AT&T confirmed the new plan does not include a streaming service, but did not provide a detailed explanation of its decision. The company launched a new plan this week, replacing Unlimited Elite.
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It features ads on a range of programming, including Max Originals like Gossip Girl and The Flight Attendant, though HBO series and films do not have ads.Telecom provider AT&T has quietly dropped HBO Max as a bundled perk for new AT&T customers on its flagship unlimited wireless plan, AT&T Premium Unlimited. It does not offer day-and-date access to Warner Bros film releases.
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The ad-supported tier of HBO Max offers a full range of programming but there are carve-outs. “We know they are hungry for content and HBO Max offers the most cutting-edge and high-quality entertainment available.” “We are always looking for ways to bring our customers the best value possible,” said Tony Mokry, VP and chief marketing officer for Cricket, in a press release. That combination is undergoing regulatory review and should be completed by mid-2022, the companies have said. It announced last May that WarnerMedia would merge with Discovery into a new media entity. It spun off DirecTV and other pay-TV assets into a stand-alone entity part-owned by private equity firm TPG, a deal that closed earlier this month. Over the course of this year, AT&T has made a series of moves to refocus on telecom and exit the entertainment business. AT&T has not offered any indication of how many signed up for HBO Max with Ads. As of June 30, HBO and HBO Max together had 47 million subscribers in the U.S. The $15-a-month, ad-free version of HBO Max launched in May 2020, and the ad-supported one followed in June 2021.ĪT&T’s wireless and pay-TV footprint offered an initial foundation for the service, which can be activated for free for any HBO subscribers. HBO Max parent WarnerMedia, also owned by AT&T, has struck a number of distribution deals recently, widening access to the subscription service. 'Lightyear' Achieves Liftoff, But 'Stranger Things' Notches Eighth Win Of 2022 On Nielsen Streaming Chart
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